360的第二张资产负债表

The second balance sheet of 360

互联网行业的竞争规则极大地震撼着任何以传统模式运营的领域,甚至连传统的财务报表体系都被一路高歌猛进的互联网巨头踏在脚下。换句话说,衡量一家互联网公司的价值,或许还存在着隐形的第二张资产负债表。为此,《首席财务官》杂志尝试着用"第二张资产负债表"的方式,去分析一个正在快速上升的互联网新巨头——从创立伊始就拥有极高眼球关注度的奇虎360——通过财务的语言与形式对其核心竞争力与潜在风险进行另一种理性的表达方式。

In the behind of the prosperous development of the Internet companies , maybe there is invisible second balance sheet hiding there. For this, THE CFO WORLD magazine tries to use the second balance sheet , to analyze one of the rapid rising giants in internet --- 'Qihoo 360' –We will make another kind of rational expression to its core competence and the potential risks by the means of f inancial language .