浅析特许经营与商标

On the franchising and trademark

特许经营体系的建立和扩张最为关键的就是商标及品牌的输出。要避免及有效处理特许经营中商标纠纷问题,保证特许经营的健康发展,就必须明确以下关系:商标与特许经营的关系;特许经营中特许人"拥有"注册商标的问题;特许经营与商标权问题;特许经营与商标许可使用合同备案问题。

The key to franchising operation and expansion lies in the output of trademarks and brands.Therefore,it needs to be done to avoid trademark disputes in the franchising.The owner of the franchising should possess trademarks,and own the exclusive licensing.