高校学报的差异化定位策略

On the Strategy of Differentiation Orientation for University Journals

高校学报同质化严重,已导致高校学报缺乏学科特色,对一流学术论文和创新性研究成果缺乏吸引力,严重影响了高校学报的质量与水平。高校学报应结合市场需求和学校学科优势,实施差异化定位,使之在读者心目中占据有差别、有意义的地位。

The homogeneity of university journals seriously results in its lack of subject characteristics and attraction of first-class academic papers and creative scientific research achievements,which exerts influence on the quality and standard of the journal.University journals should combine it with market demands and subject superiority to make it differentiate and significant in readers＇ minds.