非营利组织财务开发策略分析:利益相关者视角

Financial Development Strategy of Non-profit Organizations(NPO)Based on the Perspective of Stakeholders

"政府"和"市场"双双失灵之时产生了非营利组织,构筑了现代三元社会结构。作为第三部门的非营利组织为社会提供公共产品和服务配送,在中国的转型社会中肩负着太多的责任,其发展状况是中国社会能否成功转型的关键,然而,资金瓶颈制约着中国非营利组织的生存和发展。众多学者已从政治学、行政学、社会学、管理学、经济学以及治理与善治等视角研究非营利组织存在的必要性和作为社会公益人不断演进的价值及意义,但迄今为止,系统研究非营利组织财务开发的文献甚少。因此,从利益相关者视角进行探索性研究,建立公共关系概念模型,提出了一系列财务开发策略,为我国为非营利组织财务开发提供指导意见,试图缓解或解决其所面临的主要困境,以实现健康可持续发展。

When both the ＂government＂ and ＂market＂ fail to function, non - profit organizations are created and thesocial structure of modern triple is built. As the third sector, the non - profit organizations, in providing the public goods and services distribution, have too much responsibility for social development in the transformation of society in China. However, the bottleneck of funds of non - profit organization in China restrain their development. Many scholars from political and administrative science, sociology, management, economics and governance studied the necessity of nonprofit organizations and the value and significance. So far as it is concerned, there is few about the system of financial development of the non - profit organizations. Therefore, this article attempts to explore the stakeholder perspective studies, by establishing the concept of public relations model and a series of financial development strategy for China＇s financial development for nonprofit organizations in order to provide guidance to try to alleviate or solve the main difficulties they face and achieve a healthy and sustainable development.