摘要
企业社会责任(Corporate Social Responsibility,CSR)的延展力量空前迅速发展,至今已达到一个新的颠峰期,成为企业界在面对全球潮流时必须重视的议题,因此企业领导人应从企业的核心价值与理念寻找结合企业核心技术的策略去落实CSR,才能发挥最大效益并永续经营,从过去"must and ought"进阶反思"doing good by doing well",让企业在达到永续发展终极目标的同时也为社会与环境带来正面的价值与影响。其中又以高科技产业受影响最为剧烈,CSR除了已经成为国际标准的共识外,未来更会成为许多国家列为采购对象的必备条件,位于上海的广达上海制造城的企业社会责任是一个具代表性的研究个案,从其中归纳出国际高科技产业对于企业社会责任的策略在做法上和态度上的转变。
The emphasis of CSR（Corporate Social Responsibility） has been addressed to a new peak.It has been an important issue when facing global trend.So the managerial level of global business should integrate the CSR into business＇s core value.It is one of the key factors that maintain the sustainable competence advantages.The thought should be shifted from past ″must and ought″ to current ″doing good by doing well″.To do so,companies can bring positive value and effect to the society while doing business.CSR has effect the hi-tech industry much more than any other industries.CSR has been adopted as not only the international standards but also the necessary antecedent of being the vendor of many countries.QSMC is one representative case of hi-tech companies.This research generalizes the behavior and attitude toward CSR of the hi-tech companies from the case study of QSMC.
出处
《计算机与现代化》
2011年第11期123-128,共6页
Computer and Modernization
