核心图形及其系统生成方式探析

On Core Graphics and its Generating Ways

核心图形和徽标是大型企业或重要活动的视觉识别系统中的两大核心要素。主要探讨核心图形的系统化设计以及生成方式,指出核心图形的系统化生成主要有"对完整图形的解构、单元形的强调和重复、灵活地模块组合"这三种方式,通过这项研究,有利于在纷繁复杂的视觉环境中建构清晰的信息体系。

The paper discusses the designing and the way of composing a core graphic, which is the two key elements in the visual identifying system. It indicates that there are three ways to generate the core graphics . The aim of the paper facilitates to build a information system under the complicated visual environment.