用3年时间将营销服务体系统一标准落地——2011年解放营销技能大赛决赛观后记

To Regularize Standard of Marketing and Service System——2011 FAW Jiefang Marketing and Service Campaign Closed

汽车的排放水平能让人最直接地感受标准带给企业、产品的不同境遇。每在欧洲、北美或者中国的排放法规升级前后,都会引发市场需求的变动和企业间技术的竞争。有形的产品如此,其实相对无形的服务也是如此。谁领先一步,谁就有更大的话语权,获得用户更多的青睐。在我国各卡车企业服务标准参差不齐的情况下,提升服务的能力和水平全靠企业自身对用户需求的感悟。

To make marketing and service to even higher level, FAW Jiefang had made a great contribution to improve various services from many aspects, such as technology, marketing, and after-sales service, etc. and has been gradually regularizing the overall standard of marketing and service system, which is expected to be in a good shape in three years.