基于童装消费者情感需求的情感化系统设计

Emotional System Design Based on Emotional Needs of Consumers of Children's Clothing

通过大量的调查发现,消费者对童装的需求概念和童装设计师的设计理念时常冲突。为了减少这一冲突,本文从分析不同消费者的情感需求出发,为消费者和设计师之间建立了一个桥梁,即情感化系统,从而提高服装品牌的消费者满意度。

It is found that the definition of children＇s clothing for consumers and designers always conflict from time to time through a large number of surveys.In order to reduce this conflict,this paper analyzed the emotional needs of different consumers,built a bridge which is called the emotional system between consumers and designers,so as to increases consumer satisfaction.