摘要
中山市大涌镇牛仔服行业存在不同的优势与劣势、机遇与威胁。大涌牛仔行业应实施品牌、绿色生态发展、差异化和企业联盟战略,以构建牛仔服行业多元化创新服务体系,实现行业的整体转型升级。
Jeans industry in Dachong Town in Zhongshan City,Guangdong Province,is now facing up with different advantages and disadvantages,opportunities and threats.Therefore,the industry in Dachong should implement brand strategy,green ecological development,differentiation and enterprise alliance strategy,so as to construct the diversifi ed service system,and realize the transformation and upgrading of the whole industry.
出处
《纺织导报》
CAS
北大核心
2011年第11期89-91,共3页
China Textile Leader
基金
广东省科技厅计划项目(2010B080203049-ZKT01)
广东省软科学计划项目(20118070300072)
华南农业大学(5400-E11090)
