农村居民信息认知与信息行为分析

An Analysis on the Information Cognition and Information Activity of Rural Inhabitants

文章通过对农村居民结构特征与接触信息类型的分析,认为不同群体类型的农村居民对于不同传播媒介的信息所表现出的信息认知能力和信息行为有很大差异,并且阐述了以普通农民和青少年学生为主体的信息受众对大众传媒和农村专项信息服务系统的心理认知、需求状况、接受能力与利用习惯。

By analysis the constitution of rural residents and the types of information that they can obtain, this paper concludes that different groups of people in the countryside would exhibit different cognitive behaviors and abilities while they use the different information media or system. And then the authors analyze the difference of the peasants and the students in using the mass media and the special information service projects or system established by government or NGO from psycho- cognitive,information demands ,abilities and habit