摘要
社会各阶层的体育消费行为存在一定的差异,本文从5个方面分析消费者行为的差异,这五个方面包括:体育锻炼目的、锻炼频率、从事的体育项目、关注的体育赛事、体育消费内容。根据分析出的河南省社会各阶层的体育消费行为的差异,提出了相应的对策。
The sports consumption of people from different social classes and strata may differ from each other. This thesis analyzes the difference from five aspects, namely, the purpose of physical exercise, the frequency of exercising, the individual sports participated in, the sports events cared about, and content of consumption. It also offers some countermeasures for the difference existing in sports consumption of people from different social strata.
出处
《少林与太极》
2011年第8期23-25,共3页
SHAOLIN AND TAI CHI
基金
2010年度河南省教育厅人文社会科学研究项目
课题编号:2010-GH-179
关键词
社会阶层
体育消费行为
影响因素
消费引导
social stratum, sports consumer behavior, affecting factor, guidance of consumption
