服装品牌运营成功案例浅析与启示

Analysis and Inspiration on Successful Cases of Garment Brands

本文通过深入调研,比较分析国内外服装品牌的成功运营案例,探讨适合国内服装企业品牌发展的运营模式,为服装品牌的建设与实现提供一定的理论参考。并指出服装企业应该结合自身的发展形势和市场需求状况,制定合理的策略、步骤,不断建设、提升自身品牌。

This paper in-deeply researches and comparatively analyzes the successful cases of domestic and international apparel brands. Then the paper searches the proper mode and provides some theoretical reference for garment enterprises to build garment brand. In the research, we conclude that the garment enterprises should consider their development situation and market demand to make reasonable policies and procedures to build brand.