涉外导游的本质:跨文化交际

The Nature of Foreign Tour Guide:Intercultural Communication

文化是旅游的基础,交际是流动着的文化。涉外导游工作是一项跨文化的交际活动。从文化的视角看旅游的本质,从旅游者的需求探讨了涉外导游员在跨文化交际中的桥梁作用,指出了导游实践中应遵循跨文化交际的原则,分析了有效的跨文化交际能力是完成导游工作的保障。

The basic of tourism is culture, the communication is floating culture.The work of English tour guide is communication activity of interculture communication.The paper probes the nature of tourism from inter-culture communication perspective.h discusses the bridge role of foreign tour guide in the activity of interculture communication and indicates the principle of interculture communication in the practice of tour guide and effective intercuhure communication ability so as to achieve communication and understanding.