盗版的囚徒困境

The Prisoner's Dilemma of Piracy

阐述了盗版对图书市场的冲击,并用博弈思想对出版行业进行了解读,用"囚徒困境"理论分析了盗版行为,提出了纳什均衡理论将导致盗版价值链终结。指出盗版的最终结果是没有赢家,应用博弈思想引领选题开发、图书设计到营销回款等所有出版环节,直至均衡,使利益最大化,要开发新技术进行防盗,保持图书市场的良性可持续发展。

The impact of piracy on the book markets is expounded.Piracy is analyzed by the theory of ＂prisoner＇s dilemma＂.The game theory is used to interpret the publishing industry.It is pointed out that the Nash equilibrium will lead to the end of the value chain of piracy.It is also put forward that the final result of piracy is that there is no winners.All the publishing linkages,from the topic-selection to the book design and the market back selection,should be guided by the game theory,maximizing the benefit.New techniques should be developed to prevent piracy and to keep the positive and sustainable development of book markets.