摘要
旅游经济不仅是眼球经济、知名度经济,更是品牌经济。安徽省拥有着丰富的古镇旅游资源,但在品牌的建设和管理方面还存在不足。从体验经济视角出发,以关注游客的体验为重点,探讨了安徽省古镇旅游品牌化营销的相关策略,以期促进安徽省旅游经济快速健康发展。
Tourism economy is not only eyeball economy and well-knownness economy but also brand economy.In spite of rich resources of town tourism in Anhui,there are shortages in their brand construction and management.From the perspective of experience economy,this paper focuses on tourists' experience,discusses some strategies about brand marketing of town tourism to promote fast and sound development of tourism economy in Anhui.
出处
《皖西学院学报》
2011年第5期95-98,共4页
Journal of West Anhui University
基金
安徽省哲学社会科学规划课题"基于顾客体验视角的安徽旅游品牌建设研究"(AHSK09-10D07)
关键词
体验经济
古镇旅游
品牌体验
experience economy
town tourism
branding experience