关于博物馆文化衍生产品开发的认识与思考

Understanding and Thinking on the Practice of Developing Cultural Derivatives in the Museum

文化衍生产品的开发工作是博物馆文化产业体系中的核心环节,目前在我国尚处于起步阶段,其理念、体制、资金、政策、模式等均有待思考与探索。只有根据我国博物馆的具体实情,借鉴国外博物馆的成功经验及运作模式,革新理念,遵循正确的开发原则,掌握科学的开发方法,才能形成品种齐全、种类多样、特色鲜明、优势突出、富有竞争力的博物馆文化衍生产品体系。

The design and development of cultural derivatives is of vital importance in the museum＇s practice of cultural industry.It is,however,still at a starting stage in China,requiring further thinking and explorations concerning the concept,structure,funding,policies,models and so on.A full-fledged system for cultural derivatives with great variety,characteristics,advantages and competence is to be formed only when we can consider the specific situations of Chinese museums,learn the successful experience from foreign mu-seums including their operation modes,innovate conceptual thinking,follow the principles for development,and practise in scientific approaches.