摘要
去年,Wells’Dairy改用一种膜内贴标的聚丙烯容器让Blue Bunny成为美国上升势头最猛的冰激凌。爱荷华州Le Mars市的Wells’Dairy公司为其Blue Bunny品牌冰激凌所做的向一种新型包装转变的举措,帮助该品牌成为全国增长最快的冰激凌。新包装由特殊的冷冻级PP树脂注塑成型、采用膜内贴标(IML)的椭圆形聚丙烯容器。
A move by Wells' Dairy,Inc.,Le Mars,IA,to an elliptical,in-mold-labeled (IML),injection-molded,polypropylene container made of a specialized, freezer-grade PP resin for its Blue Bunny ice cream brand,has helped make the brand the country's fastest-growing packaged ice cream, according to the company.
出处
《工业设计》
2008年第2期14-15,共2页
Industrial Design