多重感官包装设计——增加品牌忠诚度和产品吸引力的灵丹妙药

Multisensory packaging design increases brand loyalty,shelf impact

通过各种创新的包装技术来吸引消费者的五种感官,无疑可以增加消费者对于品牌的忠诚度,并且提升产品在销售点的形象。

When affection develops between two people,a muitisensory situation occurs: The five senses of touch,taste,smell,sight and sound come into play. Sensuality is enticing,which is why producers of brand-name goods are increasingly banking on differentiation through point-of-sale (POS) packaging that appeals to all human senses.Multisensoric is more than just a new buzzword in packaging design.