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与ZARA拼平价,N&Q(诺奇)靠什么?

N&Q VS ZARA: Low Price Or what?
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摘要 IPOD在卖概念,麦当劳在卖速度,秀水街在卖文化……在这个高速运行的物质社会里,每一个品牌都需要一个或别致或深厚的卖点,来实现生存和成长。以"高品质平价"著称的N&Q到底在卖什么? Retail brand, low price, commercial mode may be the words most frequently mentioned recently. Since The Four fashion retail killer f ight a war in China, people never stop to study the cases. When N&Q from Fujian China open a store opposite to ZARA in Beijng, everybody is interested in what is selling in the store, is it high quality and low price like it said to people ? Is it possible to survive and develop continually?
作者 温如
出处 《中国服饰》 2008年第5期60-61,158,共3页 China Fashion
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