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高端商场引入私人导购服务还须练内功

Private buying service In High-fashion-Store
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摘要 随着消费越来越个性化,百货商场的细分化成为大势所趋,调查显示——随着经济持续发展和居民收入的增长,国内各商场高档化妆品、珠宝、服饰等销量明显上升。 Private buying service is now introduced in some high-fashion-store in china. It’s very famous in Britain Department Store such as Liberty and Harvey Nichols. But it’s obvious that Harvey Nichols’s service room is designed for younger and fashionable customers. Most china Department Store own big brands from abroad as world known department store like Harrods, but buying service level needs to improve much.
作者 蔡建梅 吴杰
出处 《中国服饰》 2008年第5期70-73,159,共5页 China Fashion
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