摘要
一个企业只有把自身的发展与员工成长、行业进步、民族形象塑造融为一体时,它才拥有真正的品牌故事。
AOKANG Group is the first enterprise to use legal weapon against footwear antidumping judgment the EU,leather product supplier of Beijing 2008 Olympic Gaines,the only brand on the Chinese list of most valuable brands globally,the company has forged strateg alliance with VALLEVERDE,Italy's top shoemaker in terms of popularity and reputation.With such increasing symbol events,people can not help to ask a question:why it is Aokang?In this issue, let us enter into Aokang, and unscramble the myth in the brand of this private enterprise: only an enterprise blends itself with the staff growth, industrial development and national image,can it own the true brand story.
出处
《中国服饰》
2008年第1期48-51,158,共5页
China Fashion
