摘要
对低价位产品,我们通常习惯用"便宜没好货"来形容,因为低价位就代表着低投入。的确,Steve & Barry’s的投入成本确实很低,但这种低恰恰是高的资本,因为他的创意高、效率高,品质更高。恰是游刃在这高低之间,Steve & Barry’s用极限零售法则,搅动了零售市场阵阵平价风潮。
As to low-price products,we usually describe them as'too cheap to be good',because low price implies low input. Indeed,the input costs of many brands are indeed low,but such low cost just means high amount of capital,because of its high originality, efficiency,and quality.Just between this low cost and high amount of capital,Steve & Barry' s uses limit retail rule to stir the low-price waves in the retail market.In this issue, we will uncover the low-price mystery of Steve & Barry’s. Through adopting measures such as the reorganization of production chain,high- efficient material stream, and cost saving,and others, Steve & Barry’s provides the products more than the customers expect,its care for common people is the source of passion of consumers.
出处
《中国服饰》
2008年第1期54-57,158,共5页
China Fashion