摘要
佐丹奴集团首席信息官侯彤将一些上年秋冬装的尾货放到网上的"特卖场"里,一天之内就卖出了52件。正当业界谙羡之时,侯彤却语出惊人:数据产生的价值比网上商店的销售额更大。一语石破天惊,中国服饰企业单纯依靠产品制造获利的时代结束了。
With faster updating and stronger seasonal feature, the trend of fashion has urged speed to become the key in winning the new round of competition, which demands corporations to accurately control the exact state of materials and financing on the supply chain, to make timely decision according to accurate positioning, and to realize quick response with the information between sales and inventory. From this aspect, DPR is the GPS (Global Positioning System) of this Infobahn. It is not only a sale management system, but also a concept which focuses on the unhindered operation of supply chain and the stronger terminal control as well as client management.
出处
《中国服饰》
2008年第3期136-137,159,共3页
China Fashion
