摘要
2001年诞生于韩国的时尚运动休闲服装品牌EXR,其名称由英文单词Executor派生而来,本意是艺术作品、节目的表演者、执行者。以EXR为名称,象征了品牌追求新鲜事物的进取精神。E、X、R这三个字母的组合,代表了感性(Emotion)和理性(Reason)相结合(X)的进取精神,同时包含引领服饰的进化(Evolution和革新(Revolution)的涵义。
Since entering the Chinese market in 2004, EXR refused to position itself in a Korean brand, but in an international name and they never use the agent channel development strategy. Each quarter, EXR headquarters will do some changes in the store design style and consistent theme, every six months the visual merchandising display will be re-designed to bring customers Freshness. As a overseas brands, EXR does not focus on advertising, but cheer for the Olympic Games as friends and partners of Chinese people, and accordingly carries out a lot of unique, fully-participated blessing activities and is trying to guide consumers through media such as TV and films.
出处
《中国服饰》
2008年第4期44-47,158,共5页
China Fashion
