格式塔心理学原理对平面设计的启示

The Inspiration of Gestalt Psychology to Graphic Design

视知觉是心理学和平面设计学共同的研究对象。本文以格式塔心理学为理论依据,阐明了视知觉认识的特征和规律,从人类最为直接的视知觉反应来阐述平面设计的方法,重点放在了分析和研究图形形式的创造上面。在今天信息化高度发达的社会,人们需要更为有效地选择吸收有用的信息,因此对图形的要求也就越来越高,平面设计师应该从视知觉的特征中寻找一些平面设计的突破口,通过了解视知觉的形成过程,探讨大脑对视觉所传送信息的处理和理解方式,把平面设计改进得更符合人的生理和心理需求,这也是本文探讨平面设计中视知觉规律的目的所在。

Visual consciousness is the collective study subject of psychology and graphic design. This article takes the Gestalt psy- chology as the theoretical basis, expounds the characteristic and rule of visual consciousness, elaborates the method of graphic design from human most direct response of visual consciousness, and places emphasis on the study and analysis on the creation of graphic form. Now the society is flooded with information, so people need choose and absorb useful information effectively. Therefore, the requirement for graphs becomes higher and higher. Graphic designers should search for some inspiration of graphic design from the characteristic of visual consciousness, discuss the information processing and understanding way by learning the process of visual consciousness formation, and improve graphic design to conform to human's physiological and psycho- logical demand, which is also the intention of discussing the rule of visual consciousness in graphic design.