地方应用型高校品牌建构的文化价值取向

The Orientation of Cultural Value for Brand Construction in Local Applied University

地方高校的品牌建构应基于专业应用型的普通教育模式,注重差异性品位、整合性品质和延伸性品效;同时,针对专业应用型教育因可能过度专业化导致的人文价值偏离趋向。地方高校的品牌建构应注重错位发展价值(和而不同)、和合发展价值(和合兼融)和特色发展价值(内外合一),追求专业教育人文化,人文教育专业化,体现专业应用价值和文化发展价值双重价值属性。

The brand construction of local applied university should base on the specialty-applied general education pattern,and pay more attention to the quality of its differentiation,integration and extension.Since the education of specialty-applied type may cause the humanistic value deviate owing to excessive specialization,the brand construction of local universities should focus on the dislocation development,harmony development and characteristic development,and pursue professional education and humanities education to realize specialty applied value and cultural development value.