摘要
国内的企业必须重视POP的作用。POP广告符合现代消费者的消费习惯,并且成本低廉、简单快捷,具有其他促销手段所无法比拟的优势,在国际零售行业中担当着商品销售的重要角色。
Domestic enterprises must attach great importance to the function of POP.The POP advertisement conforms to the modern consumer’s consumption habit with low cost,simpleness and swiftness,which has advantages superior to other promotion methods.It plays a significant role of commodity sale in the international retailing sphere.
出处
《江西科技学院学报》
2008年第3期62-64,共3页
Journal of Jiangxi University of Technology
关键词
POP
作用
制作
销售
POP
function
manufacture
marketing
