幽默广告图形创意的方法论探究

On the Methodology of Graphic Originality in Humorous Advertising

基于对幽默广告内涵的界定,对幽默广告图形创意的方法论展开探讨,以期更好地发挥幽默广告图形创意的优势,提高广告图形创意者的幽默素养和受众的审美水平,营造良好的视觉环境,以广告产业来推动经济的发展。

Based on defining the connotations of humorous advertisement, the paper discusses the methodology of graphic originality in humorous advertisement, so as to make better use of the advantages of graphic originality, improve the originality proposer’s humorous quality and the spectators’ aesthetic level and build good visual environment as well as promote the economic development of the advertising industry.