通用“卖马”

GM:Hummer for sale

通用必须要剥离亏损的品牌,并专注于发展有利可图的品牌。它是美国的一个象征,深得美国文化的精髓;它是美国军方惟一的越野专用车;它曾多次与好莱坞合作,出现在电影上。然而,也许不久以后,它的命运也会像路虎、捷豹那样,成为印度人的囊中之物。

Under the high oil price,American changed their taste about cars,they prefer to buy some smaller and fuel-efficinet cars to SUVs or trucks.The delivery quantity of Hummer has been largely cut down,and Hummer becomes a deficient brand.GM wants to push Hummer brand into the market and focus on developing fuel-efficient cars.It is said the buyer may be an Indian Auto maker again- TATA or Mahindra & Mahindra.