摘要
Traditional OEM enterprises are facing increasing upgrading pressure due to tighten export environment. This paper carries out a comparative case study on two bathroom hardware manufacturers,by analyzing enterprises upgrading process from OEM to ODM and OBM,this article will be a good reference for other Chinese OEM manufacturers who pursue an independent road of innovation.
Traditional OEM enterprises are facing increasing upgrading pressure due to tighten export environment. This paper carries out a comparative case study on two bathroom hardware manufacturers,by analyzing enterprises upgrading process from OEM to ODM and OBM,this article will be a good reference for other Chinese OEM manufacturers who pursue an independent road of innovation.
