企业应如何有效应对谣言危机

How Should a Enterprise Deal with the Rumor Crisis Effectively

很多时候企业危机的发生并不全是自身的责任,来自外部各种渠道的谣言才是危机深化的罪魁祸首。在这些危机中,谣言的无法控制与肆意传播都是导致危机恶化的重要原因。危机中的谣言如不加以及时而有效的控制,就可在一定阶段形成强大的社会舆论压力,从而给企业以致命打击。因此,企业应如何有效应对危机中的谣言传播是我们特别关注的问题。

In many cases,the company itself is not completely responsible for the crisis,it is gossip with the rumor coming from the various channel that deepens crisis.In this crisis,the uncontrollable rumor wantonly spread is an important that causes worsening crisis.Rumor in crisis will from strong pressure from the public voice and cause a death warrant unless we control it instant and effectively.Therefore,how the enterprise should deal with rumors in crisis is a specially matter for us to consider effectively.