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Projecting the Right Image

Projecting the Right Image
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摘要 The 2008 Olympic Games in Beijing will provide a good opportunity to boost China’s public relations industry It seems like an impossible mission to enable a foreigner to experience China’s 5,000-year history in just a few hours,but Mark Zhou, a Chinese, and Alex Koi, a Singaporean, have done just that.In an effort to enable people to get to know China, they have launched “urban safari” activities, in which the participants in a simulated environment can enjoy all kinds of food, videotapes and a detailed explanation to get an intimate feel of China’s history, culture, arts and folk customs in just six hours.
作者 TANG YUANKAI
出处 《Beijing Review》 2007年第5期22-25,共4页 北京周报(英文版)
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