企业营销管理信息系统研发与应用

Study and Application of Enterprise Marketing Management Information System

结合海外装饰实际情况,介绍了装饰企业如何运用信息技术实现管理观念变革,从经营市场向经营客户转变,整合客户资源,做好营销管理工作。

Combining the practical conditions of overseas decoration engineering,authors show how to change management concept using information technology in the decoration corporation.The management concept include the change from market to customers,integrating customers resources,and doing marketing management working.