浅谈运动员无形资产的开发

The Development of Athletes' Metaphysical Property

运动员的无形资产包括运动员的肖像权、姓名权,往往决定于运动员的知名度,但运动员无形资产的开发手段也是决定运动员无形资产价值的重要影响因素。大批耀眼的体育明星身后都蕴藏着巨大的无形资产,体育运动员的无形资产开发可以让运动员的自身价值得以实现。

The metaphysical property of athletes' include athletes' image and name,which determine athletes' fame.The other factor that influences the athletes' metaphysical property is the ways of development.There is huge metaphysical property at the back of so many shinning sports stars.The metaphysical property development of athlete can realise the athletes'value.