对体育市场营销策划的若干问题探讨

Discussion on the Questions about the Sports Marketing Planning

通过对体育市场营销策划的概念、作用、特点和存在问题的分析,指出我国现在对体育市场营销策划的研究不成熟,缺少专业的体育市场营销策划人员等问题,认为我国体育市场营销策划在许多方面还有待发展和完善。

Through the studying of the concept,the functions,the characteristics and the existent questions of the sports marketing planning,we get the conclusions that the researches of the sports marketing planning are immature in our country and the professional persons are insufficient in the sports marketing planning,etc.