摘要
多媒体网络广告具有得天独厚的优势,是实施现代营销媒体战略的重要部分．网络媒体的多样化,为互联网络广告提供了广阔的舞台,同时也将对网络广告提出更高的专业化要求．
The multimedia network advertisement has the advantageous superiority. It is implements the modern marketing media strategy the important part. The multiform network media has provided the broad stage for the internet advertisement, simultaneously also will set the higher specialized request to the network advertisement.
出处
《云南大学学报（自然科学版）》
CAS
CSCD
北大核心
2006年第S2期164-167,共4页
Journal of Yunnan University(Natural Sciences Edition)
关键词
网络广告
实时性
交互性
博客广告
发展策略
network advertisement
timeliness
interaction
abundant guest advertisement
development strategy
