摘要
Along with the rapid development of social economy, advertising has penetrated every corner of society. People are exposed to numerous adverting messages everyday. To compete with many other similar advertising messages, advertisers use various devices to catch readers' attention, arouse their desire, and induce their action. In the present article, the writer attempts to apply the theories of general stylistics to the analysis of the commercial consumer advertisements in press. In order to generalize the stylistic features of advertising language, six samples have been selected from Reader's Digest and Washington Post. These samples will be described and analyzed in the light of stylistic studies, i.e. from the aspects of graphology, lexis, and syntax. The practical significance of the study is to show the stylistic features of English print advertisements so that English learners may have a better understanding of the nature of language and appreciate the beauty of advertising English.
随着社会经济的快速发展,广告已经深刻影响到人们的生活。广告商采用各种手段吸引读者的注意力,诱导读者接受广告传播的信息,提高企业和产品知名度,并最终达到推销商品的目地。本文作者从美国《读者文摘》及《华盛顿邮报》选出六篇英文报刊广告,并遵循普通文体学的理论框架对其文体特征进行分析。本文的实践意义在于通过系统地描述和分析这六篇报刊广告,帮助英语学习者了解英文报刊广告的文体特征,进一步提高他们的阅读理解力及鉴赏水平。
