摘要
打造地区品牌是许多地区为了吸引人才、资金以及扩大影响力而进行的活动。本文以此为出发点,探讨江西省以生态环境作为地区品牌的优势,以及由此而产生的意义,并对如何打造江西省地区品牌提出了初步意见。
Making a local brand is the activity which is done by many areas to attract talents, capital and to improve their influences. Based on the conception of local brand, the article discusses the advantages and meanings of making the ecological brand as the local brand of Jiangxi, and puts forward some basic opinions of how to fulfill the task.
出处
《江西科技学院学报》
2006年第2期60-63,共4页
Journal of Jiangxi University of Technology
关键词
地区品牌
营销
生态环境
核心价值
local brand
marketing
ecological environment
core value