摘要
各种突发事件的发生,考量着媒体与政府在危机传播中的互动关系,当危机爆发时,要实现政府与媒体的良性互动,政府必须做出相应的调整,以积极的姿态来实现互动,发挥和利用媒体的功能,利用媒体开展政府公关,化危机为转机,塑造政府危机管理的新形象。
All kinds of sudden cases test the interactive relationship between media and government in crisis spreading.In order to realize the proper interaction between media and government,when crises occur,government must make prompt changes to realize active interaction,make full use of functions of the media to carry out government public relations,turn crises into opportunities and rebuild the new image of government crisis administration.
出处
《山东青年政治学院学报》
2006年第5期129-130,共2页
Journal of Shandong Youth University of Political Science
关键词
媒体
政府
危机传播
互动
形象
media
government
crisis spreading
interaction
image
