山东文物旅游发展战略研究

On the development strategy of cultural relics tourism in Shandong

文物资源是人文旅游资源的重要组成部分,其内涵丰富,种类繁多。围绕着文物展开的旅游活动己成为当今社会生活的重要组成部分。现代旅游活动与文物保护之间种种的对立与统一越来越引起人们的关注,如何认识旅游活动对文物保护的影响,如何引导旅游活动在文物保护方面发挥它的有利作用,成为当前发展文物旅游非常具有现实意义的课题。本文从山东文物旅游发展的现状入手,提出了山东省文物旅游发展战略,主要从产品开发、形象塑造、管理体制、营销对策、人才培养等方面提出了一些具体的建议和对策。

Historical site resources,which has abundant contents and numerous categories,are an important part of the humanities tourism resources.Tourism activities around the historical sites have played an important role in the social activities nowadays.The opposition and unification between modern travel and historical sites protection have caused more and more concern of the people.How to realize the tourism activities' influence on historical sites protection,to guide tourism activities exerting its beneficial function in historical sites protection,have become a very realistic topic in developing historical site travels currently.According to the present situation of Shandong historical site travels,the paper puts forward the development strategy of Shandong historical site travels,mainly developing from the product development,the image mold,the management system,the marketing counterplan,and talented person development etc.