宽带产品定价模型

Pricing Mode of the Broad-Band Product

宽带上网普遍采用的分档计时包月虽然能满足用户对不同使用时长的需求,但在费用收取上无法动态地根据用户的实际使用时长进行价格档次的调整,收取最小的使用费,因此会出现用户的频繁改档,自动靠档算法可以在一定程度上弥补这个不足。在宽带产品发展的不同阶段,有不同的产品定价方法。今后,随着宽带产品的更新,用户市场的扩大和竞争的加剧,需要综合考虑成本、需求、竞争等多方面的因素,未来的宽带定价模式必定会由单一的包月制逐步转变为多纬度的分层定价。

'Monthly-payment' and 'hour-payment' pricing systems are widely adopted at present for broad-band (product). Though the choices of price grade can meet the demands of different customers at certain level, they can not change automatically according to the customer's practical use. It occurs frequently for customers to ask to change their price-grade. The dynamic change of price grade, which fixes the price to the closest grade according to the customer's practical use, will make up for the weaknesses of present pricing system. The price fixing should be changed with the development of broad-band product. With the renewal and expansion of broad-band products, the competition will become more intense, the future price fixing should be related to many factors and aspects, such as the cost, the demands of market and the competition etc.