农村零售商信息资源的开发与利用

Exploitation and Utilization of Information Resources from Rural Retailers

农村零售商不仅是面向农村产品的销售末端,更是感知农村市场信息的神经末梢,掌握着最接近真实的农村需求信息。农村零售商信息资源的开发利用,不仅要面对供应链信息共享的一般障碍,还要应对农村地区信息化建设滞后,信息人才缺乏等特殊困难。本文研究了农村零售商信息资源的内容,以及信息资源开发利用的主要障碍与对策。

It is rural retailers who receive the final sales of commodities,as if they were the nerve endings to specially sense the information came from rural markets.In another word,they take hold of the essentially realistic information about supply and demand in rural areas.So it makes sense to exploit and utilize their information.However,there are all kinds of hurdles that our country needs to jump over,for example,informative supply chains are not all-roundly connected;information construction in countryside is dropping behind;relevant talents are in huge shortage.In face of this background knowledge,this essay develops its theme with profound content of rural retailer＇s informative resources,with the main impediments of getting access to rural information and,moreover,with what can be done reasonably productive to work out the problems.