Building Core Competence of Domestic-Made Mobile Phone

Chinese domestic mobile phone producerssnatched 30% market share in 2002.Some medias described it as“the firstyear of a reign”which showed the highexpectation from domestic mobile phone in-dustry. The inarguable fact behind the boom isthat most domestic mobile phone manufactur-ers put too more efforts on the brand and mar-ket strategy without any breakthrough in their