入世与我国石油企业管理创新

WTO Accession and Management Innovations in China Petroleum Industry

加入 WTO 后,中国石油企业将面临新的机遇与挑战。石油企业只有从观念、组织、战略、文化、营销、制度等多方面进行创新。才能适应加入 WTO 的要求,才能在全球化的市场竞争中立于不败之地。

After WTO accession,China petroleum indus- try will be faced with opportunities and challenges.The only way to fit in with WTO and stand still in the competition of unified market is that petroleum enterprise must make innovation in sense,organization,strategy,culture marketing,institution and other aspects.