摘要
随着我国经济贸易的全面开放,市场竞争日益激烈。国有中小企业必须不断创新, 注重营销,加强成本管理,以增强竞争力,谋求更好的发展。
With the overall opening of our country抯 economy and trade, the market competition is increasingly intense. State-owned small & medium-sized enterprises must innovate, pay more attention to marketing and tighten up cost management. In so doing, they can strengthen their competitive power and pursue better development.
出处
《广东农工商职业技术学院学报》
2002年第3期16-19,共4页
Journal of Guangdong Agriculture Industry Business Polytechnic
关键词
企业竞争力
创新
营销
成本管理
competitive power of enterprise
innovation
marketing
cost management
