摘要
《孙子兵法》是中国古代一部集竞争方法、决策艺术和运筹智慧于一体的军事理论著 作,其思想方法运用于当代市场营销管理活动,同样具有极大的借鉴价值和指导意义。
Sun-Zi抯 Art of War?was a military writing in ancient times of China,which combined competition,art of policy decision and intelligence of operational research into one, and the way of thinking has still been significant and instructive in today抯 sales and management of market.
出处
《广东农工商职业技术学院学报》
2002年第2期35-39,43,共6页
Journal of Guangdong Agriculture Industry Business Polytechnic
关键词
孙子
孙子兵法
市场营销
Sun-Zi
Sun-Zi抯 Art of War
sales of market
