大并购后的大整合

Integration After Massive M&A

青岛啤酒在过去5年里共收购了40多家经营不善的啤酒厂,一跃成为中国啤酒市场的龙头老大。但并购带来的后遗症是:利润率下降。

After acquiring more than 40 loss-making beer manufacturers over the last five years, Tsingtao beer company grabs the biggest share of China's beer market. But the hard problems yet to be solved now are marginalizing profits and damage of its brand image