中国电视工业国际竞争力的多指标指数标度评价

A Multiple Attribute Index Number Scale Method for the Evaluation of International Competitiveness of China's Color TV set Industry

对我国彩电生产行业的国际竞争力状况进行了全面系统的研究 ,根据彩电生产行业的内部结构与参与国际竞争的外部环境因素 ,建立了彩电生产企业国际竞争力的递阶层次结构 ,并采用指数标度法 ,构造判断矩阵 ,比一般的 AHP模型所得评价结果更贴近实际 ,并对我国彩电行业的竞争力情况进行了实证分析 ,结果表明该评价模型具有可操作性。

This paper studies scientically and systematically the competitiveness of China's color TV set industry.Based on the internal structure and external environmental factors of color TV industry.This paper establishes an administrative level recurrence structure of international competitiveness,then structurize judgement matrice by exploiting index number scale method.The evaluated result obtained by using this structure is closer to practice than that of ordinary AHP model.By adopting the method of index number scale mthod,this paper analyzes with actual cases competitiveness of China's color TV set industry and it turns out that the evaluating model is manipulatable.