实施地区营销战略促进三峡库区旅游业发展

On the Implementation the Destiation Area Marketing for the Derelopment of the Tourism Industry in the Region of Three-gorges Reservoir

旅游目的地地区营销［１］是一种在地区层次上进行的崭新旅游营销方式，在三峡库区实施地区营销战略，不仅必要，而且可行。

The destination area marketing is a new type of tourist marketing at the regional level. It is not only necessary,but also possible to implement the regional marketing strategy in the Three-Gorges Reservoir area.