摘要
把旅游业者朴素的可持续发展认识上升为持续发展的行动 ,核心是实施绿色营销。本文针对当前绿色营销的问题提出了
Green marketing, compatible with the sustainable development, can change the naive knowledge on sustainable development recognized by tourism and put the recognition into practical activity. In this paper, the present situation of green marketing is analyzed and 7 pieces of countermeasure are proposed.
出处
《成都理工大学学报（自然科学版）》
CAS
CSCD
2000年第S1期194-197,共4页
Journal of Chengdu University of Technology: Science & Technology Edition
关键词
绿色营销
持续发展
旅游
对策
Green marketing
Protracted development
Tourism
Countermeasurement
